Do I Need LTC Growth Partners?
Our program starts can start out with simple projects or 30-day programs. Once we both
Who are your ideal targets?
Do you have a list of targets?
Know what your pharmacies capabilities are today and plan accordingly, building up your reputation is more important than gaining new business that you can't service!
Before you begin, we can consult for you and build a list of facilities or physician targets that are within your service area. Our team will many times know if the targets are independent, regional, or national providers.
Sales Presentation & Digital Collateral
Team Training Resources are Available
Sales Rep Courses: 4 one-hour sessions focused on foundational selling strategies
Pharmacy Team Courses: 2 targeted modules covering how to make cold calls and run targeted visits
Make a first impression with marketing materials that speak to your targets. While sales collateral won't close a deal, it can open a door for a discussion or shut you out.
Could you conduct a sales call?
Your ideal targets have a pharmacy provider. When you contact them, you are interrupting their day. So, make sure that you are respectful, patient, and have a consistent message! If they see you once per year, then forget it. If they see your pharmacy every 90 days, then you are building trust & rapport. People use vendors that they like & trust, so go and see them.
Do You Have a Pharmacy Contract?
Trade Shows & Associations
Are you a member of an association already? Each state has a nursing home, assisted living, and mental health association. The best part is for a couple hundred dollars per year, you can be invited to the local, regional, and state meetings where your pharmacy can connect with influential people in the industry.
Your ideal targets have a pharmacy provider. When you contact them, you are interrupting their day. So, make sure that you are respectful, patient, and have a consistent message! If they see you once per year, then forget it. If they see your pharmacy every 90 days, then you are building trust & rapport. People use vendors that they like & trust, so go and see them.
Constant Messaging
Your ideal targets have a pharmacy provider. When you contact them, you are interrupting their day. So, make sure that you are respectful, patient, and have a consistent message! If they see you once per year, then forget it. If they see your pharmacy every 90 days, then you are building trust & rapport. People use vendors that they like & trust, so go and see them.
Are You Tracking Your Efforts?
All nursing homes have contracts, but many assisted living facilities don't have an agreement and most of the mental health/group homes don't have a pharmacy contract. It is in both parties interest to have an agreement. If you provide the facility with a cart, fax machine, or any eMAR system, then you need an agreement or it is an inducement. Also, if you were to ever sell your pharmacy, then the patients you service not under contract are treated like retail rather than getting a large multiple of EBITDA.
One of the biggest mistakes that pharmacy providers make is that they hire a rep and expect that they will miraculously make sales. The worst part isn't that you invested money into the rep and got ZERO on your investment. The worst part is that you paid the rep, they left, and now you don't have any documentation of what they've been working on while they were there. The info you need is held HOSTAGE by a terminated employee.
Initial Consult
Increase your pharmacy's market share.
Submit your contact information to us and we will schedule a consultation with you. During that meeting, we will identify your service capabilities, service radius, and the classes of trade that you desire to service.
